About me
My name is Sarah, but my friends call me Swon. I’m an experienced social marketer helping brands like Verizon Media, The White House, Sephora, and L’Oreal to make meaningful connections with their audiences on social media with 10 years of experience working across platforms like TikTok, Snapchat, and Tumblr.
I specialize in creating holistic social strategies for brands by telling visually captivating stories on digital platforms that resonate with audiences. I aim to build frameworks for brands to develop an authentic social presence and foster meaningful connections with communities through thought-provoking campaigns.
Brand Strategy
Social Media Strategy
Creator Partnerships Manager
B2B Marketing
Product Marketing
Experiential Marketing
About me
As a forward-thinking marketer driven by a passion for merging culture, technology, and storytelling, my mission is to create authentic brand experiences that engage audiences and yield meaningful impact for businesses.
Let’s connect!
Experience
Snap, Inc.
Contract– Brand Strategist
Jun 2023 to Feb 2024
TikTok
Global Marketing Strategist
Aug 2015 to Dec 2015
Jellysmack
Lead Creative Strategist
Aug 2018 to Apr 2020
Tumblr
Creator Partnerships
Jan 2014 to Aug 2018
Education
Bachelor of Arts | Economics
Barnard College of Columbia University
Contact
